José Maria da Fonseca launches luxury moscatel
20/09/202260 years after the two most important international achievements of Sport Lisboa e Benfica, Garrafeira Benfica launches on the market, in pre-sale, the Moscatel of José Maria da Fonseca, from the years of victories, 1961 and 1962, to celebrate the six decades of the second European championship of the club da Luz, for the value of 6162 thousand euros. Through the consultancy of Martins Wine Advisor, with Vinha.pt, this launch brings together the renowned winery company from Setúbal to the stylist Nuno Gama, who was responsible for the design of the label, as well as the special packaging that holds the wine.
The first 20 buyers of this edition are automatically invited to be present at the launch of the wine, on September 4, at a dinner with members of the SLB board, with the administrator of José Maria da Fonseca, António Maria Soares Franco, the stylist Nuno Gama, the CEO of Martins Wine Advisor, Cláudio Martins, and old glories of Clube da Luz. The José Maria da Fonseca Moscatel can be purchased in stores and online at Garrafeira Benfica, on viña.pt and through Martins Wine Advisor and José Maria da Fonseca. «It is a reason for great satisfaction to be able to add in this very limited edition and allusive to two of the greatest achievements in our sporting history, so illustrious, distinct and recognized entities and personalities. The combination of Sport Lisboa e Benfica by Martins Wine Advisor, José Maria da Fonseca and Nuno Gama, with two liqueur products with 60 years of life each, constitutes in itself something unique and distinct embodied in this very limited and excellent edition. », underlines Miguel Bento, commercial and marketing director of SLB.
The muscatel from 1961 and 1962, years of SLB’s European victories, pays tribute not only to the club and its fans, but is, at the same time, «a premium, rare, exclusive and unprecedented product, which makes it a good for investment, with great potential for economic growth», says Cláudio Martins, CEO of Martins Wine Advisor. «Although it is a wine with the SLB brand, it is, above all, a unique wine, which interests wine collectors and investors, wine connoisseurs in general», he concludes. For António Maria Soares Franco, «José Maria da Fonseca, as the owner of a unique heritage of Moscatel de Setúbal wines, has the greatest honor to be associated with remarkable moments, such as the celebration of the sixty years of the SLB European Championship. ». «We believe that these Moscatel de Setúbal wines from 1961 and 1962 will have fans not only with SLB supporters, but also with all those who appreciate rare wines with a high potential for appreciation», he adds.
The stylist Nuno Gama understands that this edition is a tribute to what «they always crave more». «I was blessed by Azeitão, by the Arrábida mountain range, by my grandmother’s Tortas recipe and by Moscatel, among many others. They are part of who I am and where I am going. This challenge arises from this origin and the excellence of what I was taught. 60 years ago a group of men surpassed themselves and surprised the world by bringing the cup with them. 60 years ago, and without knowing it, this nectar was also reserved to commemorate the 60th anniversary of this feat. And it was from here that we created the concept of this commemorative edition in honor of those who always aim for more», he concludes. Created in December 2021, Garrafeira Benfica is available not only to members but also to the general public. The project that was born from the club’s partnership with viña.pt brings together a selection of the best national and international wines, duly personalized with the image of the Luz club. Garrafeira Benfica is available online at slbenfica.pt/loja/garrafeira and at the Club’s Official Stores – Estádio, Colombo, Baixa (Jardim do Regedor), Strada and MAR Shopping.
Wines with the Benfica seal will also be on sale at www.vinha.pt. And 22 wines are available, all with personalized labels with images that are part of the club’s life. Made with national producers, highlighting Authentic Wines (Lisbon), Quinta de Santiago (Minho), Herdade do Rocim (Alentejo), Caves Messias (Bairrada), Cascas Wines (Beira Interior), Breijinho da Costa (Setúbal) and Quinta dos Avidagos (Douro).