Herdade do Rocim and Quinta da Lagoa Velha launch claret from Bairrada

There are 800 bottles  of 1 liter that will now hit the market, just in time to mark the month of August, through the animated character Bruno Aleixo, born from the partnership between Herdade do Rocim and Quinta da Lagoa Velha. The campaign is now online and Bruno Aleixo, a furry character with an accent from Bairrada and a three-weekly presence on RTP’s Antena 3, promises to cause a sensation. The claret wine, made from the Baga variety, from the 2021 harvest, DOC Bairrada, will be on sale at the Herdade do Rocim online store, for a price of 19.99 euros (https://rocim.pt/produtocategoria/gift_shop /).

«This wine has a fresh and complex profile that allows the whole family, over 18 years old, to be satisfied, transversally, from the beginner palate to the most demanding palate, making it a perfect choice for this summer», adds Pedro Ribeiro. , winemaker and manager of Herdade do Rocim. «Having Bruno Aleixo involved in the process only made the challenge even richer as he made sure that the wine had the best quality and that the blend would please all Portuguese people!», he continues. «Two bottles is a lot, but one is also little… That’s why 1 liter is perfect», he concludes.

It is recalled that Herdade do Rocim, located between Vidigueira and Cuba, in Baixo Alentejo, Portugal, with around 120 hectares, of which 70 are vineyards and 10 are olive groves, organically grown and largely certified, sells 1 million bottles annually, between Portugal and 39 other countries. Today, Mariana, Olho de Mocho, Herdade do Rocim, Grande Rocim and Vale da Mata wines are available in 39 countries, from Germany to the United States of America, through Brazil and Angola, as well as Switzerland, Belgium, Japan, among others. . 2020 represented a drop compared to 2019, with the year closing at 3 million euros in turnover. 2021 is already showing recovery and closed the year at 4.5 million euros.