Casal Garcia strengthens its presence in Brazil and launches Fruitzy range at Lollapalooza

Casal Garcia, the leading Portuguese wine brand in Brazil, is reinforcing its commitment to the South American market by taking part in Lollapalooza Brasil 2025, one of the world’s most iconic music festivals. During the event, which takes place between 28 and 30 March at the Autódromo de Interlagos in São Paulo, the brand will present first-hand its latest innovation: Casal Garcia Fruitzy, a range of low-alcohol wine-based flavoured drinks available in various flavours.

With over 70 years of history in Brazil, Casal Garcia is currently the best-selling Portuguese wine brand in the country and is committed to a strategy of approaching the young and urban public. ‘Lollapalooza Brasil 25 is the ideal stage to reinforce the brand’s connection to the world of music and mark the launch of our new range of drinks,’ explains Isabel Barbosa, Casal Garcia’s brand manager. ‘As pioneers in introducing this new category to the Brazilian market, we want to offer a differentiating experience to the consumer, combining innovation, lightness and the spirit of celebration that characterises the brand.’

The activation strategy at the festival includes a lounge area with its own bar, in a privileged location, where visitors can get to know and taste the new Casal Garcia Fruitzy wines. In addition, the brand will be promoting a special activation to consolidate its connection with the festival-goers, reinforcing the young and vibrant identity that has characterised its communication in recent years.

Casal Garcia’s relationship with music festivals is not new. In Portugal, the brand began this strategy at NOS Alive in 2013 and has been strengthening its presence at cultural and entertainment events.Now, in Brazil, it is betting on internationalising this approach, bringing to Lollapalooza the same energy and proximity to the public that it has conquered in other markets.

Present in more than 70 countries, Casal Garcia is a true ambassador of joy and one of the greatest icons of Vinho Verde in the world. Casal Garcia white wine remains the best seller in its category, both in Brazil and globally, and the new Fruitzy range is a natural step in the brand’s evolution, adapting to new consumer trends.