Blandy’s Madeira Unveils New 10-Year-Old Collection: A New Generation of Madeira Wine

Blandy’s Madeira presents its new line of 10-Year-Old wines, developed after extensive research into the aging process of each grape variety. This innovative collection features transparent bottles, a first in the Madeira wine market, and colorful labels that facilitate the identification of sweetness levels and wine varieties. The line highlights the four main white grape varieties—Sercial, Verdelho, Bual, and Malvasia—which represent the four classic styles of Madeira wine: dry, medium dry, medium sweet, and sweet.

This launch reflects a new generation of Madeira wines, aligned with current consumption trends. The product combines innovation and tradition, offering a differentiated and unconventional experience for wine lovers. Chris Blandy, CEO of Madeira Wine Company and a member of the seventh generation of the family, along with award-winning winemaker Francisco Albuquerque, continue to preserve the company’s rich heritage while expanding knowledge about Madeira wine. This dedication to the family legacy of over two centuries is the foundation for the continuous development of the brand.

Blandy’s Madeira has invested significantly in research and development to understand the complex aging process of Madeira wine and the challenges posed by climate change. Over the past few years, both the temperature and humidity of the 12 aging rooms, located at Blandy’s Wine Lodge in Funchal and the Caniçal cellars, have been monitored daily to determine the ideal aging conditions for each grape variety. This allows for a meticulous adjustment in the aging process, ensuring that each wine reaches its maximum potential.

The new 10-Year-Old wines result from the harmonious combination of centuries-old techniques and modern knowledge. With fresher and more dynamic characteristics, they reflect new consumption trends without losing the essence of traditional Madeira wine.

The visual renewal is also part of this repositioning, through the introduction of a transparent bottle, customized and developed specifically for this project—an innovation in the Madeira wine market—which allows consumers to appreciate the amber-gold tones of the wine and notice the variations between the grape varieties. In addition, the colorful labels, inspired by the colors found on the island, appeal to the versatility of Madeira wine and indicate the sweetness level, making the consumer’s choice more intuitive.

This launch marks a new chapter in the history of Blandy’s, reaffirming its leadership in the world of Madeira wines. The line invites both enthusiasts and experts on a journey of discovery, where tradition and innovation come together in every glass.