New Mutante Awards competition: Design at Wine 

The relevance of design in building the memory and history of wines is undeniable. Labels tell stories, awaken sensations and establish an emotional relationship between the consumer and the oenophile. The new ‘Design at Wine’ competition seeks to enhance this visual narrative, reinforcing the fundamental role of design in the wine sector. 

 In an initiative supported by CIEBA and Mutante Magazine, the Faculty of Fine Arts of the University of Lisbon launched the ‘Mutante Awards: Design at Wine’ competition. The initiative arose during the round table on the role of labels in Portuguese wines, a subject that arouses interest and generates dialogue between professionals and connoisseurs of the area. The prizes also have the collaboration of Floema, a Sustainable Signage and Equipment company, further strengthening the identity of this competition. 

 Independent designers or large agencies, producers and distributors can participate in the competition. The competition is open to anyone who wants to be present and contribute to the visual history of Portuguese wines. With different wine categories and packaging formats, there is room for the expression of different styles and approaches. 

 Therefore, this competition does not only evaluate a visually appealing design. The jury will look for works that stand out for their quality, brand expression, innovation and, especially, their ability to establish an emotional connection with the consumer. These are the pillars that will define the winners. The competition will distinguish the best in each category, not forgetting the possibility of special mentions by the jury. Three winners per category will have the opportunity to see their work recognized and publicized. 

 For more information, visit the official website https://mutante.pt/design-at-wine/ or contact us via email: design@mutante.pt.