Porto Cruz and Boozie team up to launch Port Wine ice creams
10/08/2023With hot summer days in mind, Porto Cruz teamed up with Boozie to produce ice creams flavored with white and rosé Port wine. Boozie is a start-up from the north started a year ago, which has been traveling the country with a range of alcoholic ice creams inspired by cocktails, the Cruz White and Cruz Pink ice creams have been on sale since July.
Fresh, dye-free, gluten-free and with an alcohol content of just 6%, Cruz White and Cruz Pink ice creams are now part of Boozie’s menu of flavors this summer. The first combines white port wine with passion fruit aromas, while the second mixes rosé port wine with strawberry. Two combinations that perfectly balance the symbiosis between port wine and fruit, perfect for refreshing the palate on hot days.
Cruz White and Cruz Pink ice creams are sold by the unit (€3) and will be available at Boozina’s, Boozie’s fun food trucks that will be present at parties and summer festivals from north to south, such as BR Fest or RFM SOMNI. Alongside the sale at events, it will also be possible to buy these ice creams online, through the Boozie website, which will then be sent by mail in a liquid state and frozen by the customer upon receipt.
As a recognized Port wine brand, this bet by Porto Cruz for the summer is intended to maintain the tradition of consumption of this drink, while innovating in the way it can reach the final consumer, potentially attracting the attention of younger generations.